‘Chief Guru’ Rozanne Weissman

Rozanee WeissmanRozanne Weissman is “Chief Guru” of Rozanne Weissman & Associates, an integrated marketing communications consultancy based in Washington, DC, and Account Executive for a Fortune 50 firm for Whelan Group Seminars, an international business writing training firm.

“For a long time,” explains Weissman, “women were told that the only way they could be president and CEO was to start their own firms.” To turn that notion on its head and to stand out in a crowded marketplace, Rozanne playfully titled herself “Chief Guru” because she’s a recognized leader or “guru” in the field and “because so many people have started their own firms that president and CEO is overused.”

60+ awards

The senior marketing communications executive has won more than 60 marketing, communications, and advertising international, national, and regional awards for her national and statewide campaigns and collateral materials—often with documented behavior change and sales results. She has created and managed award-winning consumer campaigns in the energy and telecommunications sectors.

Weissman brings more than 20 years of award-winning management and hands-on experience for both private and public employers and clients in strategic planning, positioning, and corporate/nonprofit partnerships; branding and corporate identity; integrated marketing communications; public service, public affairs, and advertising national campaigns; digital and social media; creative problem solving, community outreach, electronic and print publications, website redevelopment, content creation, audiovisuals, and radio and TV shows.

20+ years as fulltime senior executive & consultant

Weissman worked fulltime in the past 20 years as Senior Director of Consumer Campaigns and Director of Communications and Marketing for the Alliance to Save Energy (ASE) where she worked with many large corporations involved with home energy efficiency and vehicle fuel efficiency; President of the Animal Tracks Foundation, an environmental educational operating foundation which originated on the profit end as a “green marketing” consumer program by Wal-Mart; and Vice President, Corporate Communications for the Corporation for Public Broadcasting.


Her diverse client list in two separate stints before and after ASE includes the Peace Corps; Corporation for Public Broadcasting; Discovery Communications, Inc—(Discovery Channel Pictures and Discovery Networks); Klemm Analysis statistical analysis expert witness firm and more recently their new NumbersAlive! line of numbers based toys for pre-K-8; Whelan Group Seminars; BellSouth and BellSouth Foundation; Bell Atlantic-NYNEX merger; IOMAI (biotech); News USA; Al Tiramisu; National Endowment for the Arts; NIH National Institute on Drug Abuse; Farrell Montessori School; and a Fortune 50 company she helped bring on board to Whelan Group Seminars.

Public speaker, guest lecturer, trainer, & spokesperson

Weissman is accustomed to being in front of audiences. She has been a media spokesperson for multiple employers in prominent national media, including live, on-camera crisis situations. And, she has been a public speaker at international, national, and regional conferences.

She is currently a regular guest lecturer for both undergraduate and graduate students at American University School of Communications and School of Public Affairs on “PR and the Presidency” and “Special Interest Groups, Political Parties, and Politics.” On the latter, she takes students behind-the-scenes of four special interest groups where she worked and the impact they had on such events as electing a US President who had little name recognition the year he was elected, obtaining a new cabinet level department of the government, influencing the selection of a cabinet secretary, obtaining Presidential support for new energy policy initiatives, and battles with the right wing.

For multiple employers, she spearheaded training to improve oral presentation skill—public speaking and TV interviews. For her employers, Weissman facilitated creative problem solving/brainstorming sessions. She was a speaker/trainer for local leaders of two membership organizations and also wrote training handbooks for members whose jobs were not in the communications field (PR; publications; media relations; serving as local media spokesperson).

Writer, editor, publications credits

A strong writer and editor, Weissman started her career as a business and consumer reporter and moved into PR and marketing communications where her writing skills, creativity, and insights set her work apart. She makes sure that her news releases for clients are Search Engine Optimized (SEO) and tell their story in compelling ways. Her articles have appeared in national and local magazines and newspapers. And, she volunteers with homeless children for the Homeless Children’s Playtime Project. Further information: