Work Samples

AWARD-WINNING TV PSAS/COMMERCIALS

ENGLISH AND SPANISH PSAs, MOBILE SONGS, RINGTONES, RNRs, PODCASTS, TV B-roll

VIDEO CONTEST — promoted totally through social media

WEBSITE DEVELOPMENT AND REDEVELOPMENT — working with webmasters

  • Whelan Group Seminars — redeveloped website, architecture, created and wrote new content including the compelling homepage that asked: “Who needs business writing training in today’s digital world? And, why choose Whelan Group Seminars?
  • Al Tiramisu — redeveloped website architecture and created new web sections on Cooking Demos and Media with drop down menus, rewrote and wrote new content for search optimization, wrote many of the news releases, placed stories in media and documented coverage on website.
  • Drive $marter Challenge Campaign Website — developed concept based on consumer market research and most content and elements, defined website architecture, heavily promoted site.
  • Managed development of 19 separate campaign websites and two total redevelopments of nonprofit organization’s website; created new consumer content.

MULTIMEDIA CONSUMER CAMPAIGNS — results documented on SlideShare

FOR-PROFIT/NONPROFIT PARTNERSHIPS — Rozanne managed 19 consumer campaigns with anywhere from 2-33 for profit, governmental, foundation, and nonprofit partners.

  • Procter & Gamble Tide Coldwater washing campaign — 1 million pledges; Ad Age considered it the best example of a for profit/nonprofit partnership; P&G product sales exceeded expectations; coverage in Health Care Communications
  • Levi Strauss — news release posted by Reuters
  • NASCAR coverage in Mobile Marketer on mobile marketing aspects of campaign and use of NASCAR spokesperson on podcasts; campaign coverage in TMC News and Chief! Marketer; involved with Drive $marter Challenge fuel efficiency campaign 17 partners
  • SCI FI Channel — partnership for a home energy efficiency makeover contest for deserving family, also with other partners, covered in World Wire
  • 6 Degrees of Energy Efficiency home energy efficiency campaign 33 partners

CLIENT NEWS RELEASES

Rozanne is regularly interviewed by media as a news source:

Rozanne is committed to hospice care and appears in latter segment of Hospice Foundation of America video

Her writing also appears in an e-book, HEARTSONG FOOD MEMORIES, about fond memories of her mom’s cooking (pages 31-34) written after she died.